Our Core Offerings
What a PRO-CARE Website Delivers
Website Design & Developmen
We build a clean, modern site that looks professional and works on every device – giving families and professionals confidence in your service from the very first click. Once built, just sit back and let it get to work. A Pro-Care website will be your hardest working member of staff, 24 hours a day it’s searching and finding potential clients and staff.
Optional
Branding
We help you look the part, if you want us to. From colours to messaging, your website reflects the care and professionalism you deliver every day. It is fully bespoke to you. If you have your own Great
Recruitment Tools
Struggling to find good staff? We will add custom forms so applicants can apply directly through your site – making hiring easier and faster. This will make trustworthy and professional responses.
Why Online Presence Matters
Reputation In Care Is Based On Credibility
For care providers, your website is often the first point of contact. If it appears outdated, unprofessional, or lacks clarity, families may lose confidence before ever picking up the phone. With a Pro-Care website, you are enabling your growth. In short: if people can’t find you or trust you, you're losing clients and money.
How Public Percept Us How it Impacts our Impacts Recruitment
The care sector’s image is a key stumbling block. Care work is often wrongly perceived as low-skilled and low-paid. However, working in care requires emotional intelligence, resilience, specialist training, and responsibility.
Professor Martin Green OBE, CEO of Care England, highlights the systemic nature of the current workforce crisis in care:
"This is not just a recruitment challenge – it’s a systemic failure to build a workforce that can meet the current and future demands of social care. Without immediate intervention, we will continue to see a workforce stretched beyond its limits, which will directly impact the quality of care provided to some of the most vulnerable people in our society."
- Source: personneltoday.com, Oct 2024

Therefore, enhancing the visibility and professionalism of care providers can transform recruitment and public trust so that:
- Potential staff feel pride in joining organisations that appear trustworthy and progressive.
- Families gain confidence in entrusting loved ones to reputable providers.
- Local authorities and community stakeholders are more willing and able to engage.
Pro-care is fully committed to improving the image of the care sector with its AI-powered websites and marketing packages for care organisations.
We have the ability to change the perceoption of care from within.
Ian Michaels CEO.
How It Works
Our Simple 3-Step Process
Step 1.
Select & Discover
Choose your package, and we arrange a call to understand your goals, struggles, and the feeling you want your site to portray. We'll chat about your current website and what you aim to achieve.
Step 2.
Design & Content
Our team creates different website versions with graphics and tailored content. You are in control; we aren’t here to teach you anything, we’re here to help you succeed.
Step 3.
Choose & Refine
Once your design and content are ready, we’ll add SEO and prepare your site for (re)launch. Then, simply sit back and let it get to work.
How It Works
A Website That Drives Growth
Our AI-powered websites provide clear, informative content that helps families understand your services. They answer questions through 24/7 AI chat. They guide visitors directly to your services. They make it effortless for people to contact you or apply for a job. Most importantly, they instill confidence. It will allow your business to grow.
Additional Features: It’s also an information hub: your contact details, your approach, and useful links to relevant help, like Skills for Care, or local government advice pages. Plus, newsletters, FAQs, and so much more.
When Visibility Translates Into Growth
Without a website that works as hard as you do, your business can only go so far. We've seen outstanding care homes with brilliant staff and excellent ratings struggle to attract private clients simply because their website was outdated, or they didn’t have one. Conversely, we've witnessed struggling providers turn their businesses around with a user-friendly AI website doing the talking for them, constantly working to gain new people.
This is precisely what we build for you: a site that not only looks good but performs. We help you grow occupancy, improve staff recruitment, and build a lasting reputation. Your Website Builds Your Professional Image as a Care Company or Care Home.
All the SEO, all the fancy words, we take care of it for you. You just simply sit back.
The Pro-Care Difference
Why Be Visible Online
You can spend £10,000 per year on local adverts, magazines, leaflets, and all the other hair-brained ideas the tale-tellers will tell you. But even when you combine them all, they will still not give anything like a response as to what a professional care website will. And even if you spend £10,000 on a magazine advert, if it simply lands you at an unprofessional website, it will have all been for nothing.
With a Pro-Care Website
- Families find you first online
- Private clients trust your care home from the first click
- You attract staff more easily with built-in recruitment tools
- Your website brings new enquiries 24/7
- Your service stands out online within your community
- You save time & money - no hidden fees, all done for you
Without a Pro-Care Website
- Potential clients will go to your competition
- Families doubt your service due to a poor or missing website
- You struggle to hire because good applicants can't see what makes you different
- You miss out on private clients who choose better-presented carers
- You blend in or stay invisible, losing business to others nearby
- You waste money on ads, expensive builds, or outdated marketing
Every Element Designed for Your Success
Every element on your PRO-CARE AI website serves a purpose:
- A clean, AI, mobile-friendly layout that loads fast and looks fantastic.
- Automated forms and AI chat tools that capture enquiries 24/7.
- Clear service explanations to highlight your strengths (Dementia, Autism, Older people, Child services, MCA, Head injury).
- Integrated recruitment tools to help you find the right staff.
- Mapping, Google homepage integration, social media links.
- Local SEO so families find you before your competitors.
- And no matter where or from what device you see a Pro-Care Website on, it will work perfectly.
We don't believe in jargon or overly complex websites. We believe in delivering tangible, real results for your care business. You won't need to worry about what to write or how to edit; our expert team handles it all. You simply choose what you like, what message you wish to get across, and we take care of the rest.
Our Promise:
Every care provider deserves a website that represents them honestly and professionally—a site that helps them succeed. That's our promise, and we're with you every step of the journey, from design to launch and beyond.
Ready to Transform Your Business
Choose your package, drop us an enquiry or Book a Free Consultation.
We’d love to help you grow your care business with a professional, AI-powered website that reflects who you are and what you do best.
Email: info@procarewebsites.co.uk
Phone: 01234 567890
Location: Based near Cambridge, serving clients across the UK and beyond
Contact Us
About Us
Built by People Who Know Care
The care industry is one of the most demanding, emotionally charged sectors in the UK. It requires integrity, compassion, and professionalism, all of which often go unseen by the outside world. That invisibility is a significant problem, especially when families and local authorities are searching online for care services they can trust
Our Story
Care Providers Deserve Better
We started PRO-CARE because we fundamentally believe care providers deserve better. Our founders come directly from the care sector. Between us, we've run care homes, delivered home care, and managed staff teams. Like you, we've navigated the exhausting path of compliance, regulation, and recruitment that the care sector faces daily. We understand the pressure of keeping a business afloat while striving to do the right thing for clients. We also know how easily that immense effort gets overlooked when your website fails to reflect your high standards.
Based in Cambridgeshire, we are a collective of people from a media, design, marketing, and care background. Our unique combination of expertise surrounding the sector is allowing us to help transform the way social care is seen
Our Mission
The PRO-CARE journey isn't just about websites; it's about changing the way people see care. And it starts with you.
Experience & Impact
Your website should work as hard as you do. We've seen outstanding care homes with brilliant staff and excellent ratings struggle to attract private clients simply because their website was outdated, or they didn’t have one. Simply put - they couldn't be seen, trusted and chosen. This is why we combine deep industry knowledge with digital expertise to change that.
80+
years in the care sector
We understand your challenges because we live them.
30+
years in digital marketing
We know how to get your services in front of the right people; we never leave you.
30+
years in care recruitment
We help you attract quality staff too.
Expert
Google-certified expert & web partners:
Our web collaborators have enormous experience in building high-performing, AI-driven sites.
AND EVERYTHING IN ONE SMALL MONTHLY PAYMENT WITH NO HIDDEN COSTS!
