Improving Your Online Presence in The Care Sector
Your website and online presence are often the first thing that families and care professionals have of your service - around 85% of people form a judgement of a service provider's credibility after visiting their website, so is highly important in encouraging them to take the next step before they've even contacted you.
That's why we started Pro Care websites, to bring professionally-designed, modern websites to the Social Care sector to help build an online reflection of the quality given and to make it easier for families and professionals to explore more about their services.
While there are several different ways of achieving this, going through each method alone can understandably feel quite daunting and prove to be time-consuming while adding another job to the ever-growing list of responsibilities. While there isn't necessarily a silver bullet that can do all of this for you without any time being set aside whatsoever, there are options to streamline the process as much as possible and still proving to be worthwhile.
One of the key ways of improving your online presence is through your website. In the digital age, so many people - whether they are families seeking care, dedicated carers looking for work or Local Authorities - are all going to be searching for you online. If your website is non-existent or does not perform as well as it could in search results, it leads to calls for support going unanswered as families miss out on the reassurance and care that they could otherwise find with you.
We can handle the website setup for you after a short consultation call and after getting a brief from you of what the website should accomplish. Beyond that, you can handle your usual day-to-day tasks and have a fully functioning, fast, reliable and professionally designed website within 30 days of submission.
Not only are our websites boosted in search results thanks to our verification as a trusted Google Cloud partner, your website can also receive an additional push with our SEO tools. As an example, Hyperlocal SEO pinpoints the location of your business and when someone searches for your business or the type of care you provide, it moves your business further up the list in search results in your local area and drives more people to your door. Because Social Care providers often operate solely within their community, this is a valuable leg up to have over a longer period of time. In addition, this also requires no maintenance from you, we have an ongoing process that we manage in-house without needing to take you away from the work that really matters.
One of the more accessible ways of improving your digital presence is through Social Media, where there are plenty of methods to reach more people. Similarly to in-person networking, Social Media can allow you to join groups of people who share your interests or would be interested in accessing or hearing about your services.
After creating a profile and finding your voice and a community, we can help either by offering advice on how best to grow your following and reach the most amount of people, or for a fee you can leave this to us, simply briefing us on how you would like to come across and what you would like to achieve.
In any case, it is our best intention to work with you to find a solution to the daily stresses and ever-increasing number of jobs that take you away from the core task of providing the best care possible for those in need, without leaving you behind in the digital world we now live in.
