ONLINE performance check

Is Your Care Home Easier to Find Than Your Competitors?

Most Care Home owners know they could be getting more patient and recruitment enquiries, but very few know exactly why they aren't.

How a London Home Care Provider Replaced a £10k Agency Quote With a Full Digital Strategy for £800 Down

A good care business that nobody could find

A home care provider in East London came to us after being quoted £10,000 by a specialist care website agency. Their existing site scored 48 out of 100 on our online performance check. It described their services clearly enough, but it didn't tell their story, didn't build trust with families making difficult decisions, and wasn't appearing anywhere in local search. Three of their top competitors were more visible in the Google map pack and all had 4.9 stars and over 100 reviews. Their digital presence didn't reflect the quality of care they were actually delivering.

Three gaps costing them enquiries every week

The online performance check was specific. They weren't appearing in the Google local pack for "elderly care London" or "home care services London." Organic traffic was under 50 visitors a month. Their website had no schema markup, no location pages, no cookie compliance, and no Google Analytics. Their Facebook page hadn't been updated in nine months. The website was what you'd call a WHAT site, not a WHY site. It explained services. It didn't give families a reason to choose them.

Strategy first. Build second.

Rather than charge £10,000 upfront to rebuild the site, we ran the diagnostic first, identified the gaps, and built a proposal around what the business actually needed. The solution: an 8-page website built to convert, premium copywriting that tells their story to families and referrers, monthly SEO, and social media. Total upfront investment: £800. The site is currently in build. The copywriting brief involved the Managing Director, Head of Service, and Operations Manager directly because the story they needed to tell wasn't on the old website.

"We are excited to get started"

"Thank you for the onboarding information. We are excited to get started and wanted to provide an overview of our vision for the website, content and social media." - Rakib Karim, Care Nexus Ltd. The first draft of copywriting was reviewed within 48 hours and described by the team as work they were proud to put their name to. That's what happens when you understand the sector before you touch the brief.

What Happens During Your Session


Using your own business, we'll show you where you're easy to find, where potential customers may be dropping off, and the practical improvements most likely to increase enquiries, trust and visibility, recommendations you can act on either way.

Visibility check

How visible your business is when someone searches for your services on Google and AI

competitor check

How your Google Business Profile compares with competitors nearby

trust check

Where enquiries, or recruitment, may be slipping through the gaps 

recommendations

Practical, specific recommendations you can act on, whether you work with us or not

5-Minute Visibility Check

Every Online Performance Check starts with these five questions. Take two or three minutes to answer them before we meet. There's no right or wrong answer here, if you're unsure, that's useful information too. Your answers will help you get more out of the live session.

Visibility Check Question
AI Optimisation If someone asked ChatGPT to recommend a care home in your location, would you expect yours to be mentioned?

SEO & Visibility When you search for care homes in your area, do you consistently appear where customers are likely to find you?

Website Performance Could a first-time visitor understand why they should choose you within 10 seconds of landing on your site?
Social Media Does your social media presence make your business look active and trustworthy today?
Paid Ads If you're running ads, do you know which campaigns are actually generating enquiries?