'We have a great relationship with the Local Authority, but private clients struggle to find us'
What a Care Home Manager mentioned during their consultation:
We recently spoke to a local care provider who has a strong reputation with the council and found that while their contracts keep them busy, they struggle to be found by private clients.
It goes to show that a fruitful working relationship with Local Authorities does not automatically show up on Google, or give a family choosing for themselves a reason to get in touch.
And although work guaranteed through tenders can give smaller Social Care businesses a strong foothold, sustainable financial health can depend heavily on successful re-tenders which can be competitive, time-consuming, stressful and prove to be make-or-break for your business.
Resolving the challenge of being seen can reduce the reliance on Local Authority tenders, helping to secure your longer-term future.
If this sounds familiar, what has been the hardest part: being found, or being trusted once found?
